Minnesota-based PleasureLand RV Center Inc. is closing and liquidating inventory at an outlet in Fargo, N.D., that the dealership has leased for the past eight years.
According to Dan Pearson, president and owner of PleasureLand, two different investment groups have owned the lease over the years and the facility was sold a few months ago to a company that “has plans for the property.” He anticipates shutting down the Fargo store in the latter part of November.
Pearson emphasized that PleasureLand’s Minnesota locations in St. Cloud and Ramsey are not affected by the move and will continue “to operate as normal.”
He added that a few of the around 13 employees at the full-service dealership in Fargo would be transferring to Minnesota stores. “We had an excellent staff there, and it’s difficult seeing them leave us,” he said.
Since opening the Fargo store, Pearson said business had been steady and the location had “proven to be a profitable unit for us.”
That track record had prompted PleasureLand to purchase property in the Fargo area around 18 months ago with plans of building a new store. Pearson said the current economic environment didn’t make it feasible.
“The current economic headwinds our industry is facing makes the investment into a new facility as we had planned unreasonable,” Pearson said. “At this point we are looking at marketing the property, but if business improves we may revisit our plans.”