ST. CLOUD, Minn. – Before hundreds of family, friends and colleagues, RVBusiness magazine’s Top 50 RV Dealers of North America were recently celebrated during a gala awards ceremony in conjunction with the RV Dealers Association Convention/Expo at the Paris Las Vegas, including PleasureLand RV Center, who was also honored as one of the five elite Blue Ribbon dealers, according to a release.
Now in its 12th year, RVB’s Top 50 program is designed to recognize the very best RV dealerships in the United States and Canada. This season’s run began earlier this year when RV manufacturers nominated select dealer partners for consideration. Those nominated dealers were then invited to complete comprehensive application materials. An anonymous, independent panel of judges, all with decades of experience in the RV industry, then convened for two days of review and selection to arrive at the Top 50 and its special awardees.
“The whole PleasureLand team shares in this award as they continue to strive for excellence every year. We have been fortunate to receive the RVB Top 50 Award each year since it started, which is both an honor and no small feat, as there has only been two other dealers to achieve this” said Brad Bacon, PleasureLand RV President. “I am not only proud of every team member and their commitment to customer service, but also the dedication they have to continuing the core belief set up by former President and owner Dan Pearson.”
The program was once again overseen by Event Administrator BJ Thompson, who explains that Top 50 designation has little to do with a dealership’s overall sales volume and everything to do with sound business practices, marketing savvy, aggressive employee training, cutting-edge service, community involvement and a commitment to consumer care.
“Throughout the RV industry’s evolution, the one constant is the need to take care of people – the RVers themselves,” said Thompson.“Treating people well and doing the right thing will always be what the best dealerships are all about. That’s why professionalism and excellent customer care are at the core of what our applicants are judged by and what our winners are honored for.”
The standing-room-only event in a room accommodating about 500 has become a centerpiece of the Convention/Expo, thanks to both a flourishing partnership between RVB and RVDA as well as support from program sponsors Airxcel, Brown & Brown Dealer Services, Cummins Inc., GE Appliances, Genesis Products, Northpoint Commercial Finance, NTP/STAG, Performance Brokerage Services, Protective Asset Protection, RV Trader and Wells Fargo CF.
PleasureLand RV is headquartered in St. Cloud, Minnesota and operates dealerships in Brainerd, Long Prairie, Ramsey, Shakopee, and St. Cloud, along with Sioux Falls, SD and West Salem, WI. It also operates a Truck Center in St. Cloud, an RV Surplus Parts Store in Brainerd, MN and a NAPA Parts Store in West Salem, WI.