R. L. Polk & Co. announced the launch of two new RV-specific product marketing tools, Polk RVIO (Recreational Vehicles in Operation) and Polk RV Garage Predictor.
According to a press release, the new services will enable RV manufacturers, dealers and aftermarket companies to better understand their markets and maximize the effectiveness of promotional campaigns.
Polk RVIO is a flexible tool that assists with nationwide planning and tracking of RV units in operation as well as dealer network penetration and aftermarket results.
Utilizing registration data compiled by Polk and based on RV specifications provided by Statistical Surveys Inc., Polk RVIO enables RV companies to better comprehend their market penetration; make more informed site selection decisions; understand where best to allocate advertising and promotional funds; improve their parts stocking mix and determine which aftermarket replacement parts to manufacture or discontinue.
Polk RV Garage Predictor offers RV companies the ability to reach prime prospects with direct marketing in all 50 states where current market information was previously limited or not available.
“Polk RVIO and Polk RV Garage Predictor are robust and highly accurate tools for all recreational vehicle companies, who previously had limited access to marketing information,” said Mike Osaer, a director of Polk’s Product Strategy Group. “These new offerings will help recreational vehicle companies drive their business growth.”