Hispanic Americans are among the most likely to consider buying an RV, according to consumer survey firm Harris Interactive, whose research was cited in a release just issued by Barton Gilanelli & Associates, PR firm for the Recreation Vehicle Industry Association (RVIA).
The Barton Gilanelli release profiles an El Paso, Tex., family who bought their first RV four years ago and who recently traded up to a larger towable with three slideouts.
The first RV purchased by Isaac and Connie Hernandez was a 28-foot travel trailer they used mainly for weekend getaways to the mountains near El Paso. But they decided to trade up to a bigger unit after taking a two-week trip to California last year with their two sons, ages 3 and 17.
The couple could be described as young Baby Boomers. Isaac, a police officer, is 41, and Connie, a radio station account executive, is 39.
They feel traveling in an RV is more convenient than staying in a hotel and less expensive than flying. They stay mostly at campgrounds while traveling and they enjoy the company of fellow RVers when they stay at RV parks, according to the Barton Gilanelli release.