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Responding to “a surge in sales,” Potomac RV LLC is expanding operations at its Elkhart, Ind., campus.
According to a report in the South Bend Tribune, the 3-year-old company is in the process of ramping up its third plant – a 35,000 square-foot facility – and will be adding 75 to 100 employees by June.
President Jim Johnson said Potomac also plans to unveil two new product lines in 2005 – a mid-range Liberty line of fifth-wheels and travel trailers retailing for around $24,000 to $34,000, and a high-end fifth-wheel series.
“Growth is important to a company,” said Johnson, who most recently worked at Damon Corp. before founding Potomac. “But we’re very cautious of growing too fast. Two things will kill a company – growing too slow and growing too fast.”
Brian Krider, vice president of sales and marketing who joined Potomac last October, attributes the company’s growth spurt to dedicated personnel.
“We’ve got a great team,” Krider said. “We put our heads together and said, ‘Hey, how are we going to grow?'”
He said the company is eyeing additional plants if demand rises.