Priority One Financial ServicesPriority One Financial Services Inc., a division of Forest River Inc., will commemorate its 30th anniversary in business by honoring its dealer partners with a yearlong contest.

According to a press release, the dealer that sends the 30th funded deal every month will receive a prize, including a gas grill, Foosball table and a full-size jukebox. 

“We are proud and honored to have served recreational dealers for 30 years now and look forward to helping the industry grow and thrive for many years to come.  We look forward to celebrating with our dealers throughout the year,” said Heather Mariscal, president of Priority One.

In 1987, entrepreneur Lisa Gladstone founded Priority One by creating a concept that provides finance and insurance (F&I) services for marine dealers. In 2007, Priority One was acquired by Forest River, a Berkshire Hathaway Inc. company, and added recreational vehicle dealers to their network. 

In 2013, Priority One launched a commercial division to provide equipment financing services for dealers of commercial use vehicles including buses, business use trailers, vocational vehicles and boatyard equipment.

Today, Priority One is a provider of turnkey, full service F&I solutions for hundreds of recreational and commercial dealers nationwide and has grown to over 70 employees.