The Recreational Dealer Cooperative Association/Priority RV Network announced it has added Pharr RV’s in Lubbock, Texas, according to a press release.

Founded in 1969 by Harold and Janelle Pharr, Pharr’s RV is a locally and family-owned RV dealership. Started with just three Silver Streak travel trailers, the dealership has grown to 25 acres with more than 250 RV’s in inventory. Today, the dealership is managed by Jerry Pharr, Jacky Pharr and Mike Hymer.

“I just returned from Lubbock, which is known for three things: Texas Tech University, the late Buddy Holly, and Pharr RV’s. They are the crown jewel of RV dealerships in west Texas,” said Corey Ruzicka, executive director of the Priority RV Network.

The network currently includes 119 dealerships nationwide. With its reciprocal service agreement with Canada’s RV Care Network of 61 dealerships, Priority and RV Care networks stands as “North American’s largest network for customer emergency service,” the release stated.

“We’re honored Priority RV Network has asked us to join them. They have tremendous programs, outstanding dealers and our employees and customers are excited to represent Priority RV in west Texas,” said Hymer.

Mike Regan, president of Priority RV Network and Crestview RV in Georgetown and Buda, Texas, added, “It’s great to see another fellow Texan joining Priority. We’re having a record year in sales for both our dealers and our supplier partners. It’s a win-win for everyone. Pharr RV’s is a tremendous addition to our group.”

The Priority RV Network provides value-driven programs to an exclusive nationwide dealer network creating a competitive advantage for its members while providing value to their customers, the release stated. The Priority RV Network is run by a seven-member dealer board of directors.

Along with Regan, the board consists of: Michael Peay, president of Holiday World of Alvarado, Dallas, Katy, League City and Willis, Texas and Las Cruces, N.M.; Mark Bretz, president of Bretz RV & Marine; Greg Lala, president of the Dixie RV Superstores; Brian Wilkins, president of Wilkins RV; Steve Richardson, president of Richardson’s RV Centers; and Andy Heck, president of Alpin Haus.

For additional information contact Ruzicka at [email protected]