R-Pod, a division of Forest River Inc., has released a marketing video meant to highlight the importance of quality, innovation and versatility in the small trailer segment. (To view the video click here or scroll to the right side of the RVBUSINESS.com home page.)
“With the vast amount of new and unfamiliar lightweight brands in the industry today, it’s more imperative than ever to keep customers informed of the importance of quality features and construction,” said Sales and Product Manager Cody Schade in a press release. “As consumers ourselves, we’re passionate about helping customers understand the benefits of our product and the reasoning behind them.
“And with one of the largest owners groups in the country, we feel a great sense of responsibility to make sure we continue to produce a product both owners and dealers can be proud of. That’s the driving force behind our campaign.”
The video was produced in partnership with Vala Media, a creative and digital marketing agency located in Elkhart, Ind.
“Our team is focused, not only on getting this information in the hands of our dealer sales personnel and future customers, but doing so in a way that’s fresh, exciting and most importantly informative,” Schade noted.