Holiday RV Superstores Inc., the dealership chain doing business as Recreation USA, has signed a definitive agreement to buy Village RV Inc., of Roseville, Calif.
Completion of the transaction is subject to due diligence.
Village RV, founded in 1989 by Bruce Cooper and Rich Gray, has about $45 million in annual sales.
Village RV was not a part of the RV Centers dealership roll-up effort which was unsuccessful last year.
Once the Village RV acquisition is completed, Recreation USA will operate 19 dealerships in eight states with annual sales revenue of around $300 million.
Recreation USA’s goal is to reach $1 billion in annual sales by the end of 2002.
The acquisition of Village RV is a part of Recreation USA’s strategy of acquiring dealerships along the East and West coasts and then making acquisitions along the southern tier of states. Village RV would be the first West Coast acquisition by the Recreation USA management led by Chairman Mike Riley and Ron Huneycutt, president and CEO.
“Village RV enjoys an excellent reputation for quality service and sales, making it an ideal acquisition to further extend our brand into the West Coast,” Riley said.
Village RV has won Winnebago’s Circle of Excellence Award and Skyline’s Commitment to Excellence Gold Medal within the last five years, and Huneycutt said, “We view service as a tremendous opportunity to meet an area of critical need for our customers.
“Recreation USA is committed to building a reputation as the only national RV dealer that can provide full-service repair facilities coast-to-coast,” Huneycutt said.