Retail dealership chain Holiday RV Superstores Inc., which does business as Recreation USA, has launched a free “Sunday Service” program that involves technicians making minor repairs to RVs at six campgrounds in Florida.
The program was unveiled today at the Tampa Supershow, the kick-off of the RV retail buying season in Florida.
If the pilot program is successful in Florida, Recreation USA will extend the program to California, New Mexico, and possibly some other states in 12 months.
Recreation USA, an RV dealership roll-up company, currently operates 19 dealerships in eight states.
The Sunday Service program involves Recreation USA technicians visiting selected campgrounds between 11 a.m. and 5 p.m. They will make minor repairs such as fixing hot water heaters, furnaces and bathroom fixtures. They will schedule servicing at a nearby Recreation USA dealership if more extensive repairs are needed.
The technicians will visit the following campgrounds: the Encore Campground and Springs RV Resort near Ocala; Cloverleaf Resort in Inverness; Macdill Air Force Campground and the Spanish Main Campground near Tampa and the Thousand Trails Resort in Clermont.
The company also hopes to have its technicians making Sunday Service visits at a campground near Fort Myers soon.
Recreation USA President and CEO Ron Huneycutt believes repair service is a profit center that most RV dealerships have ignored. He is in the process of talking with the major RV manufacturers to get permission to repair their products at the Recreation USA locations that do not sell their products.
So far, the Thor America and Four Winds International divisions of Thor Industries Inc. have been the most enthusiastic supporters of the concept. Meanwhile, Fleetwood Enterprises Inc., the industry’s market share leader, has balked because it does not want to alienate its dealers that have made significant investments in their aftermarket service capabilities.