RV retail dealership chain Recreation USA has given its president, Marcus Lemonis, the additional title of CEO, according to Mike Riley, chairman.
Lemonis, 27, joined Recreation USA, the company officially known as Holiday RV Superstores Inc., during January of this year. “In just six months, Marcus has helped us turn around our operations and post significant operating improvements,” Riley said. “His management skills and vision have positioned the company to return to profitability and deliver additional value to our shareholder base.”
Prior to joining Recreation USA, Lemonis was director of regional operations for auto dealership roll-up firm AutoNation. He was, at various times, the head of the North, Midwest and Northeast regions at AutoNation. He also was director of mega-store operations for the Florida and Northeast regions of AutoNation.
At Recreation USA, Lemonis is responsible for strategic planning, improving profitability, identifying expansion opportunities and working with lending and investment institutions to secure the appropriate capital for growth.