Holiday RV Superstores Inc., the Fort Lauderdale, Fla.-based retail dealership chain doing business as Recreation USA, will open a new store in West Virginia late in May in partnership with Great Outdoors LLC, a group of West Virginia entrepreneurs.

The new store, Recreation USA’s 16th, will be in Ripley, W. Va., an hour and a half drive north of Recreation USA’s location in Prosperity, W.Va.

Because some customers at the Prosperity location come from the Ripley area, Recreation USA President Marcus Lemonis said, “We knew we had a ready-made customer base.”

The Ripley store will inventory motorhomes, towable RVs and mid-sized boats. Because it is north of the Prosperity location, Recreation USA hopes the Ripley store will draw customers from Ohio and Kentucky.

Management from the Recreation USA store in Prosperity will help with the opening of the new store in Ripley.

Recreation USA also plans to have two service technicians at the Ripley location to offer basic repair and maintenance services.