The 19th Annual Florida RV Supershow in Tampa opened Wednesday (Jan. 14) with record attendance, continuing a pattern established by two earlier well attended regional shows in the Sunshine State.
“It was the best crowd we’d ever had on opening day,” said Dave Kelly, marketing director for the Florida Recreation Vehicle Trade Association (FRVTA). “The economy is doing well and people are very confident.”
Consumer attendance Wednesday at the Florida State Fairgrounds was 9,300, up 15% from 8,100 in 2003. Attendance Thursday (Jan. 15) was 7,850, which was about the same as last year. The show runs through Sunday (Jan. 18).
“If the weather holds, we should have record attendance for the week,” Kelly said.
That would replicate the success of two earlier regional RV shows.
The four-day regional Tampa Bay RV Show in November at the fairgrounds drew 6,859 people – up from 5,776 last year.
Additionally, the regional Treasure Coast RV Show, Jan. 9-12, at the St. Lucie County Fairgrounds, drew more than 4,104 people, compared to 3,188 last year.
“We haven’t pinpointed anything that we have done to generate these kinds of increases,” Kelly said. “We increased our marketing a little, but not to that extent.”
Kelly said FRVTA now anticipates “10% to 15% across-the-board” increases in attendance at shows in Fort Myers, Jacksonville, West Palm Beach, DeLand and Ocala, all of which are scheduled through the end of February.
“I would hope that would translate into equal sales increases for dealers and suppliers,” Kelly added.