Holiday RV Superstores Inc. has signed a definitive agreement to purchase Hall Enterprises Inc., a Lexington, Ky., RV dealership, marking the firm’s ninth store acquisition in the past eight months.
The Orlando, Fla., chain of recreational vehicle and marine dealerships, operating under the trade name Recreation USA, has dealerships in seven states that sell, service and finance more than 60 RV and 10 boat brands. The acquisition would bring the total number of Recreation USA stores to 14.
“Hall Enterprises is considered to be the premier RV dealer in the state of Kentucky, and we are pleased to add them to the Recreation USA network,” said Ronald G. Huneycutt, president and CEO of Recreation USA. “This acquisition fits our strategy perfectly: It expands our presence geographically in an area of the country that’s home to an up-and-coming RV population, not to mention in a main thoroughfare from the north to the south.”
The Lexington dealership employs 35 people and reported approximately $13 million in sales in 1999. This is Holiday’s second acquisition in its Mid-Atlantic region.
Recreation USA said the transaction, which is being completed for an undisclosed amount of stock, should close within 60 days. Owner Tommy R. Hall, who launched Hall Enterprises in 1968, will join Recreation USA and continue to manage the Lexington store.
Hall Enterprises sells 10 brands of motorhomes, campers and other RVs, including Newmar Corp., which is an addition to the Recreation USA family of brands.
The dealership has a new 20,000-square-foot facility with 14 service bays on five acres of land. The store features the distinctive red, white and blue decor of Recreation USA.
“This facility continues Recreation USA’s goal to offer coast-to-coast service coverage so that our customers, no matter where they travel, will be able to find quality service from a provider they trust,” Huneycutt said.
Recreation USA, which is the nation’s only publicly traded chain of RV and boat dealerships, markets its offerings through its Internet site at www.recusa.com.