The TriMas Transportation Accessories Group, manufacturer of the Reese and TriMas brands of towing equipment products, has been renamed Cequent and it has opened a new factory in Goshen, Ind.
“We are not the same company with a different name,” said Scott Hazlett, president of Plymouth, Mich.-based Cequent. “We are an organization with operating principles that leverage 75 years of strong brands, market-leading products and financial stability to become a global, world-class manufacturer, marketer and distributor of towing, trailer, cargo management, weight distribution and lifestyle products and accessories that are designed around ‘Getting Your Gear on the Road.’ ”
Cequent, still a TriMas company, also makes the Fulton and Wesbar brands, and Hazlett said “the new identity will provide one face to the customer” for all four brands.
One of Hazlett’s goals is for Cequent to increase “its base business four-fold by 2004 through strong organic growth and focused global acquisitions that will strengthen and broaden its product portfolio.”
Meanwhile, the new 376,000-square-foot plant in Goshen, in northern Indiana, opened in October and it “utilizes lean processes and advanced equipment” including “an environmentally friendly electrocoating (E-coat)/Powder Paint System to topcoat finish all of the company’s towing products and accessories,” according to Cequent.
The Goshen plant employs 570 people and combines, under one roof, the former TriMas towing equipment manufacturing plants in Elkhart, Ind., and Canton, Mich. and the Canton warehouse. It is expected to generate around $200 million in sales revenue next year from the production of vehicle hitches, fifth-wheel hitches, weight distribution systems, hitch-mounted accessories and automotive accessories.
“The significant investment that we’ve made at this facility ($10 million) is proof of our commitment to our current businesses that has made us a market leader and lays the foundation for future growth opportunities,” Hazlett said.
“After careful review of several scenarios for this facility, Goshen was the best financial option with a work force already in place,” added Rick Bloode, plant manager. “This location offers opportunities for our business to grow and is a great place for our employees to call home.”