Regency RV announced that it has published a new website, www.regencyrv.com, to better serve its dealers and educate consumers about its luxury motorhomes.
“Since we started Regency RV in late 2015 in Fort Worth, Texas, we’ve never been a mainstream luxury motorhome builder,” said Alan Osicka, general manager and co-founder of the firm, in a press release. “In fact we strive to be different. As we’ve evolved our brands we found the need to tell our story more in-depth to help our potential buyers understand the Regency RV difference. The new website is designed to help our dealers educate consumers on the unique Regency RV motorcoaches.”
According to Osicka, a large part of the new website conveys the “Regency RV difference.” Its Class B and B-plus motorhomes are not built on a conventional assembly line but rather one at a time in a series of specialized manufacturing modules at its Fort Worth facility. Components such as handcrafted cabinetry and hand-sewn upholstery are made in-house and not outsourced. A “12 Reasons to Invest in a Regency” section of the website is dedicated to these distinctive manufacturing processes.
The firm’s two brands for 2019, Xalta Class B and the new Ultra Brougham Class B-plus motorhomes are featured on the new site with floorplans and complete specifications. The original Concept One product is also included on the site. All are built on 3500 Mercedes-Benz Sprinter chassis. The firm achieved the Mercedes-Benz Master Up-fitter designation in just six weeks.
“We wanted this site to be as unique as our products,” said CEO Wayne Davis. “Quality touches like the ability to actually page through our brochures online, or our dealer locator that also provides directions to each dealer location, make it easier for our potential buyers to invest in a Regency RV. Even our product features section for both the Xalta and the new Ultra Brougham educate our buyer on the Regency difference in a unique way.”
The company shared that the site includes extensive photo galleries of its products, upcoming shows and events, a variety of videos, shared photos from owners, and online warranty registration and claim sections.