Fort Worth, Texas-based Regency RV announced it is in full production of its 2019 Ultra Brougham Class B-plus motorhome to a growing number of dealers nationwide.
Like the company’s Regency Xalta, the Ultra Brougham is built on the Mercedes-Benz Sprinter platform. The first floorplan will be a single slideout Murphy bed configuration popular with traveling couples.
“We first exhibited our Ultra Brougham prototype at the Tampa show earlier this year to dealers and consumers,” said Regency RV National Sales Manager Dymon Farrer. “Since then we have been busy getting feedback from our dealer network and our Xalta owners that have been waiting for our B-plus.”
Farrer stated that the feedback resulted in major improvements and upgrades to the original concept coach and until then the company was not ready to go into full production of the Ultra Brougham.
Farrer reported that with a growing dealer body that just pushed over 20 outlets nationwide, the new Ultra Brougham would “allow its existing Xalta Class B dealers a sell-up price point into the Regency Class B-plus space and open up other higher end dealers as well.”
Farrer elaborated that both the Regency Xalta and its new Ultra Brougham are appealing to aging, former Class A owners looking to downsize to an easier to handle travel option with overnight capabilities. “Quite a few of our current customers were previous owners of Prevost and Newmar Class A coaches that have downsized to a Regency,” he said. “This is a nice space for us in the marketplace. It’s a niche we are targeting and doing well in with just the right dealers.”