Ultra Brougham B-plus prototype

Regency RV announced that it will be rolling out its new Xalta Class B motorhome along with a prototype of its 2018 Ultra Brougham Class B-plus motorhome to dealers and consumers at the Jan. 16-21 Florida RV SuperShow in Tampa. The Fort Worth, Texas-based Mercedes-Benz upfitter will be exhibiting just outside the suppliers building in Booth No. 235.    

“This is first time we exhibited our new Xalta and Xalta series motorhomes to dealers and consumers on the East Coast,” said National Sales Manager Dymon Farrer in a press release. “This is also the first time both dealers and consumers will get to view the prototype of our entry into the Class B-plus market, the Ultra Brougham line.”

Farrer reported that Regency will be showcasing the Ultra Brougham prototype with its Florida dealer of record at the show, La Mesa RV. “The feedback we receive at Tampa, both from the public and from our friends at La Mesa RV, will help us improve the Ultra Brougham B-plus coach as we head into full production in the first quarter of this year,” he said.

La Mesa RV principal Jason Kimbrell noted, “Regency is attracting the prestige buyer, which is the Airstream buyer. We believe Regency is well positioned to compete in that space. This buyer wants a nicer unit with more custom features and is willing to pay a high premium to get a quality coach.”   

To contact Farrer phone or text 574-370-5323 or email [email protected] to arrange appointments at the Tampa show.