Stag-Parkway’s Professional Retail Organization (PRO), a dealer continuing education program now in its third year, has seen a 75% increase in the number of certified dealerships.

In 2010, 56 dealerships became certified compared with over 225 certified dealerships as of Aug. 1, 2012, according to a press release. Registration in PRO has also increased significantly with over 1,200 dealer personnel now registered representing 743 dealerships.

Enrollment in PRO is free and dealers must successfully complete four online tests their first year to become certified and another two tests every year thereafter to retain their certification. Twelve webinars are offered every year via RV University along with quarterly webinars. All webinars and supporting materials are archived on www.stagparkway.com so that dealers can complete them at their own pace and convenience.

Stag-Parkway said that PRO curriculum is designed to “expand a dealership’s understanding of key areas in their business and give them practical tools to help them run successful dealerships.” Since it was introduced in 2010, PRO training has included modules on merchandising, marketing, customer experiences, social media, customer relationship management, retail technology, search engine optimization and consumer behavior.

Certified dealers receive a special PRO certificate and window decal, free RV University admission for the certified attendee valued at $149 and 10% off imprinted catalogs, flyers and the annual MagniFinder subscription.

To register for the PRO education program, contact your STAG sales consultant.