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Campground reservation service ReserveAmerica has signed a multi-year agreement with camping equipment manufacturer The Coleman Co. to allow consumers to research, plan and reserve their camping vacations online through ReserveAmerica.
Under the terms of the strategic alliance, campers can now reach ReserveAmerica through Coleman’s recently launched Outernet website, www.coleman.com/outernet.
Through Toronto-based ReserveAmerica, a unit of event ticketing firm Ticketmaster, visitors to the Coleman Outernet website will be able to choose among 100,000 campsites and RV sites in over 2,000 campgrounds across North America.
“ReserveAmerica provides tremendous value to the Coleman Outernet website,” said Gary Jones, vice president of consumer marketing for The Coleman Co., a unit of home appliance manufacturer Sunbeam Corp.
Eventually, the Coleman Outernet site will provide detailed information about National Forest, state park, RV, public and private campgrounds in the U.S. It also will provide information about trails, festivals and events and unique rental opportunities such as cabins, fire lookouts and historical sites along with complete travel planning capability.