The 2019 RV Dealers Convention/Expo will feature two 60-minute workshops in the sales education track by first-time convention speaker Jill Nickels, retail experience design leader and principal at Gensler. The convention/expo will take place Nov. 11-15 at Caesars Palace on the Las Vegas strip.
According to a press release, Nickels first workshop, “ROI to ROE: Identifying the Factors of a Great Experience and Measuring the Impact,” is scheduled for 2 p.m. on Nov. 14. In this session, she will share qualitative research on the five universal intentions of an experience and teach attendees about developing a more valuable customer experience for their dealership’s brand.
Directly following her first workshop, Nickels will present, “How to Build Your Brand,” at 3:15 p.m. Attendees will learn the difference between a logo, a product, marketing, and a physical experience in this educational session and leave with the knowledge of how customers create meaningful connections to a brand.