REV Group announced today (Jan. 4) that its subsidiary, REV Coach LLC, has been awarded the Daimler AG’s bus division North American sales rights to Setra brand coaches.
Beginning this month, REV will sell Setra motorcoaches in the U.S. and Canada, according to a press release. A Setra coach will be on display at the upcoming 2018 UMA Motorcoach EXPO in San Antonio, Texas.
REV Coach succeeds touring coach manufacturer Motor Coach Industries International Inc. (MCI) as Daimler Buses general distributor in North America. To guarantee a smooth transition process MCI will remain in charge of after-sales service until June 29. Starting July 1, REV Coach will also be responsible for Setra’s after-sales service. In addition to distribution of Setra coaches, the parties have agreed to a strategic partnership to jointly explore further opportunities in the North American market in the future.
“Together with the REV Group, we will strive to further expand Setra’s market coverage, strengthen our performance, and further improve support to better serve our coach customers in the United States and Canada,” said Ulrich Bastert, head of marketing, sales and customer services at Daimler Buses. “On this occasion it is important to me to also thank our previous partner MCI for their contribution to our coach business in North America. In particular, we thank MCI for being very cooperative during the entire transition process, although we decided to terminate the distribution rights agreement as the product ranges of both companies do not fit perfectly well with each other.”
Tim Sullivan, CEO and president of REV Group commented, “We are absolutely delighted with this new opportunity to partner with Daimler Buses to explore strategic initiatives in North America. Daimler is clearly one of the great vehicle manufacturers in the world. We have enjoyed a long relationship as both a purchaser of chassis and vehicles and a supplier of truck components for many years but this new strategic partnership takes our relationship to a whole new level.
“As a start, we believe that adding the Setra motor coach to the REV Group full line of buses will provide yet another first class entrée to our portfolio of transportation vehicles. This collaborative agreement provides for limitless transportation opportunities to explore in North America that we jointly believe will significantly enhance our overall market presence.”