REV Recreation Group Inc.’s new management team led by industry veteran Pat Terveer displayed its new 2019 motorhomes Wednesday (June 20) during a dealer showcase on the grounds of the company’s 1,500-employee Class A manufacturing facilities in Decatur, Ind. (To view a slideshow scroll to the right side of the RVBUSINESS.com home page. Photos by Shawn Spence).
Terveer, who spent about 20 years working at the same 900,000-square-foot plant south of Fort Wayne, Ind., as a sales executive for now-defunct Fleetwood Enterprises Inc. — once the industry’s most dominant OEM — stepped into the picture in Decatur in November as vice president and general manager for Milwaukee-based REV Group overseeing the facility’s Class A motorhome-only operations.
But it obviously wasn’t nostalgia that drew him back to the 152-acre northern Indiana facility as much as it was the allure of another professional challenge that he accepted on behalf of the Milwaukee-based parent company – specialty vehicle manufacturer REV Group Inc. Terveer told RVBUSINESS.com that his stated goal in accepting the job from REV Group President and CEO Tim Sullivan was to inject a new competitive life into the company’s Class A brands as well as the Decatur operations in general.
And, from all appearances, it’s a task that has reenergized Terveer as well as his national product sales managers Janeen Gerke, who oversees the American Coach and Monaco diesel lines; Doug Miller, who handles Holiday Rambler and Fleetwood diesels; and Mark Lombard, who is responsible for the Holiday Rambler and Fleetwood Class A gas lines.
Under REV’s new organizational approach to its varied motorized lines, the company’s Class B and C operations are now managed separately. Tim Gray, vice president and general manager of Midwest Automotive Designs, oversees REV’s Class B production from its Elkhart, Ind., facility, while Mike Lanciotti, CEO of Bristol, Ind.-based Renegade RV, is responsible for Renegade RV’s own product lines as well as REV’s Class C operations.
“Well, things look promising,” said Terveer, whose last career stops were at Coachmen RV and Newmar Corp. “We came in with a decision that we had to make — whether we were going to chase market share or whether we’re going to try to build products that the customers want and let the market take us where we want to go. We chose the latter.”
Among the new A-bodies on display this week in Decatur, most featuring new interior decors styled by interior designer Mindy Cox:
- A Discovery LXE 40G, a 41-foot, 4-inch long, two-slide, family-friendly bunkhouse model assembled on a Freightliner XEM chassis powered by a 380 Cummins engine featuring a curbside full-wall slide and bunks across from an accessible three-piece bath.
- Affordable new 29- to 35-foot Fleetwood Flair and Holiday Rambler gas-fueled Class A motorhome companion lines available in either vinyl or partial paint exteriors with double-door, 8- or 10-cubic-foot refrigerators, 1,000- or 2,000-watt inverters and 15K Btu air conditioners (or, on the top-of-the-line 35R, two 13,500 Btu a/c units with a 5.5KW generator).
- An iconic Fleetwood Bounder A-body with an “extended living floorplan” that, according to National Sales Product Manager Mark Lombard, takes a current double-bath bunk unit, swaps out the rear full bath for a two-piece lavatory and adds a tailgate to the unit’s rear so that “you can have a nice patio living area on the back.”
- A new American Dream from American Coach (which was not on display yet because the first units were still on the production line) built on an exclusive steerable-tag-axle Liberty Chassis from Freightliner Custom Chassis Corp. (FCCC) that will be offered in three 42-foot models equipped with 450-horsepower Cummins engines. The 45-footer is powered by a 600-hp Cummins power plant.