The CEO of Rexhall Industries Inc. believes the RV industry’s wholesale market slow down will be “short-lived,” according to the Daily News of Los Angeles.
Rexhall, based in Lancaster, Calif., laid-off slightly more than half of its workforce, about 200 people, at the end of September, because dealer orders for its motorhomes “dried up” following the Sept. 11 terrorist attacks, according to Bill Rex, the company’s CEO.
Rex presented his statement to the newspaper before the launching to retaliatory attacks against the Taliban regime in Afghanistan on Sunday.
Although dealers were reluctant to order new product from the manufacturers due to the climate of political and economic uncertainty since Sept. 11, Rex said retail sales of RVs remained “relatively strong.”
He compared the current situation with the Persian Gulf War, which led RV enthusiasts to delay their purchases, not abandon them. “The thing about our industry is when it comes back, it comes back stronger than before because of pent-up demand,” Rex told the Daily News.
“We’re trying to be optimistic,” Rex continued. “We’ve all got to hang in there and not let them (terrorists) hurt our economy.”
The California RV Show that begins on Friday (Oct. 12) at the Fairplex in Pomona will provide a gauge for how Southern California consumers will reach to the recent events, Rex added.