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California-based Rexhall Industries Inc., a small Class A motorhome builder, has reentered the Class C market with the diesel RVAN minimotorhome built on an imported Dodge Sprinter cutaway chassis manufactured in Germany by Mercedes-Benz.
RVAN, which made its retail debut in October at the California RV Show in Pomona, features 24- and 26-foot floorplans with either one or two slideouts. 
“I’m starting with the Dodge Sprinter because Class C’s are really something that I know,” said Rexhall President and CEO William J. Rex.
The company built minimotorhomes under the AIREX brand until the early 1990s when the Lancaster, Calif., manufacturer switched its focus to gas and diesel-powered Class A motorhomes.
“I want to reestablish myself in minimotorhomes with the Sprinter,” he said.
RVAN joins high-end gas and diesel RoseAire, mid-priced RexAir and Aerbus, and the gas-only Vision and American Clipper Class A brands in Rexhall’s lineup. Rexhall also markets T-Rex Double and Wide floorplans that incorporate opposing 30-inch-deep slideouts up to 32-feet long in some of its Class A motorhomes. 
Rexhall, which manufactures many of its own motorhome components as well as fiberglass parts, dashboards and upholstered furniture for some of its competitors, has downsized in recent years.
Rexhall employs about 140 people – down from a high of 500 in the 1990s – in a 120,000-square-foot plant on 24 acres in Lancaster. Rexhall also operates a 44,000-square-foot service center two miles west of the factory.
Part of the reason for that is that the publicly owned publicly owned company’s stock, once listed on the NASDQ stock exchange, currently is traded on the over-the-counter market. “I found the new regulatory rules under Sarbanes-Oxley crippling,” Rex said of legislation Congress passed in the wake of the Enron accounting fraud. “We decided to delist the company.”
Another setback surfaced in 2000 when Rexhall suffered the bankruptcy of its largest dealer in Arizona, and subsequently lost market share by focusing its manufacturing efforts on gas-powered motorhomes in the face of the increasing popularity of diesel pushers, Rex said. “We lost market share for focusing on gas for too long,” Rex said.
But Rex has aggressive plans for the future.
Although going “factory direct” with its A-bodies several years ago and now affiliated with three factory stores in southern California, Rex said Rexhall intends to establish a dealer network for the RVAN and will export the coach to Europe under the VanIIGo and TourLiner brands.
Rex said Rexhall is considering establishing  a network of “factory” outlets similar to Monaco Coach Corp.’s newly established “Franchise for the Future” that rewards dealers for product commitment with tiered sales incentives.
“We are looking at strategic market areas for other factory stores,” Rex said. “I want to get to the point that the dealer is my partner, not an adversary that I sell product to.”
Along with other components it builds, Rexhall also has developed body and rear-storage kits for GM’s Hummer SUV. And Rex has plans to engineer a diesel chassis for his company.