Targeting web-influenced, travel-minded consumers interested in purchasing their first RVs, Road Trip! magazine debuted in late January at the Quartzsite RV Show in Quartzsite, Ariz.
“We don’t preach to the converted,” says Sequoia Hamilton, a former Yosemite National Park ranger who started the quarterly publication with her husband, Ben Powell, after spending two years as a full-time RVer. “We’re going to people who are thinking about RVing for the first time. Our aim is to get people interested in RVing, and then educate and inspire them further.”
The magazine is designed to appeal to affluent, Internet-savvy outdoor enthusiasts, she said, adding that content will include stories about places to visit, sites to see and things to do.
Hamilton likens the magazine to a cross between Sunset and Wired magazine, the latter of which caters to Internet-savvy consumers. The magazine’s website, www.roadtripmagazine.com, will include additional resources such as blogs, podcasts and Internet links.
“We’re getting solid connections with advertisers,” she said, adding that the publication is working with the Recreation Vehicle Industry Association (RVIA), which has provided the magazine with leads gathered through the Go RVing advertising campaign.
The magazine has a staff of three, but uses freelance writers and photographers to showcase enticing destinations from across North America.
Initial circulation is 200,000, said Hamilton, noting, “We distribute through lists given to us through cross promotions.”
“Currently, our operations are a combination of subscriptions, single sales and giving away copies for free, such as at Quartzsite RV show,” Hamilton said. “As we grow – and we have plans for aggressive growth over the next 12 to18 months – we will have a combination of subscriptions, newsstand distribution, sales at campgrounds, RV dealerships, cross promotions with certain companies, sponsorships of key shows and events and also giveaways of free issues at select shows and events.”