Class B builder Roadtrek Motorhomes Inc. officially launched its newest model, the Zion, with the help of Chrysler representatives.
According to a press release, the Kitchener, Ontario-based company celebrated the launch of the Zion, built on the Ram ProMaster chassis, with the help of executives who joined in the festivities from Chrysler’s offices in Canada and the U.S.
Roadtrek President Jim Hammill spoke to the excited staff that lined the warehouse floor and cheered as the first production model of the brand new Zion rolled off the line. “This is likely to be our biggest product launch in 10 years,” said Hammill. “We are thrilled to able to showcase the Zion to the market. It’s the coach everyone has been waiting for and we are already buried in orders”
The Zion made its official debut at the National RV Trade Show in Louisville, Ky., and was well received by the company’s dealer body. “We had orders from our dealers almost instantaneously,” said Paul Cassidy, Roadtrek vice president of sales. “The Zion hit the market with so much intensity that dealers are writing deals with retail customers without having seen one.”
Executives from Chrysler toured the factory before the Zion rolled out and Ken Tuckey, Chrysler Canada’s senior manager of National Fleet and Commercial Vehicles along with Bob Johnson, the regional account executive from Chrysler’s Fleet Sales office in Ingomar, Pa., took the time to speak directly to the employees. “We at Chrysler couldn’t be more pleased with this new Zion model that Roadtrek has produced. It’s stunning.” announced Ken Tuckey.
The Roadtrek Zion with its open concept floorplan and stunning ivory interior will officially begin production in February of 2015.