History buffs know of Truckee, Calif. as the historic railroad town that is close to the site where most of the Donner Party perished in their ill fated attempt to cross the Sierra Nevada in the winter of 1847.
In recent years, however, the 6,000-foot mountain town has gained fame of a much different sort as a highly sought after vacation and second-home destination for affluent San Francisco Bay-area residents.
So, when Scott Roberts, of Roberts Resorts and Communities, and his sister and partner, Nicole Roberts, learned that Coachland RV Park in Truckee was up for sale, they immediately made an offer.
“We have always dreamed about owning an RV park in the Lake Tahoe area,” said Scott Roberts, whose company recently closed escrow on the 130-site RV park.
Roberts Resorts was founded in 1968 by Scott and Nicole’s parents, Bob and Barbra Roberts. The company has since grown to include approximately 350 employees. Roberts Resorts currently owns and operates 17 RV resorts and manufactured home communities with 6,368 sites in Arizona, California, Colorado, Texas and Alabama.
Its RV resort holdings include Oak Forest RV Resort in Austin, Texas; Lake Osprey RV Resort in Elberta, Ala.; and several well known Arizona RV resorts, including the 1,553-site Pueblo El Mirage RV Resort and Gold Canyon RV & Golf Resort in Phoenix; Sunrise RV Resort in Apache Junction, Ariz.; and Vista del Sol RV Resort in Bullhead City.
But instead of continuing to operate Coachland RV Park as a traditional RV park, the Roberts planned to remake it into a new kind of resort community that draws inspiration from some of the most innovative RV resorts in the country — such as Autocamp’s Russian River Resort in Guerneville, Calif.; Sun Communities’ Cava Robles RV Resort in Paso Robles, Calif.; and Highway West Vacations’ Flying Flags RV Resort in Buellton, Calif. — while also creating an entirely new concept in a resort.
“If everybody is copying everybody, there’s no innovation in the industry,” Roberts said.
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