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Rollick, a technology solutions provider and vehicle buying program for the recreation and industrial equipment industries, recently announced an expansion in its coverage and services for RV OEMs and dealers.

According to a press release, Rollick’s OEM-focused marketing solution, Aimbase, has extensive usage in the RV industry. RV brands utilizing Aimbase represent 32% of new unit sales and report over 140,000 total unit sales in the past year.

“Aimbase is a marketing technology solution in the recreation industry that combines lead management, marketing automation, and customer lifecycle management in one platform,” said Rollick President Amit Maheshwari. “RV OEMs trust us to securely process their prospect, lead, customer satisfaction and online shopper behavior data, enabling them to focus their in-house resources on unique market winning strategies.”

According to the release, Rollick’s SalesDriver program just signed its 50th RV dealer. SalesDriver is an outdoor vehicle buying program designed to provide “an efficient nbuying experience that connects buyers with dealers of outdoor recreation vehicles.”

Dealers utilizing SalesDriver gain access to Rollick’s affinity partnerships, including Sam’s Club, AAA, Progressive, State Farm, Allstate, active/veteran military and over 2,000 of the nation’s largest employers.