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Kelly Rose

Kelly Rose

In the wake of Wednesday’s (Oct. 8) announcement that EverGreen Recreational Vehicles LLC was acquiring the RV assets of Skyline Corp., the Middelbury, Ind.-based towable RV builder has been moving quickly to integrate Skyline employees and get new product to market under the EverGreen badge.

Chairman Kelly L. Rose told RVBUSINESS.com that around 100 production, purchasing and salespeople working out of Skyline’s RV division facilities on Indiana 15 in Bristol were “terminated,” effective yesterday morning, by Skyline and were immediately hired by EverGreen. He added that the Skyline RV plant is located only two doors down from Stealth Trailers, a commercial trailer manufacturer also co-owned by Rose and EverGreen CEO Mike Schoeffler.

“Don Emahiser stays on as the general manager,” Rose said, noting that total employment of the conjoined companies now exceeds 500. “All four of the salespeople that were there are also staying – as are all of the personnel in purchasing, customer service, warranty parts and production. I mean, they’re all staying and are being retained by us.”

The plan right now is to continue to launch all of the name brands that Skyline showed at its recent Chicago-area dealer open house and exhibit those same lines at the upcoming Recreation Vehicle Industry Association’s (RVIA) 52nd Annual National RV Trade Show, Dec. 2-4 in Louisville, Ky. 

And, in the big picture, he adds, Skyline will operate like EverGreen’s Lifestyle Luxury RV division under the corporate EverGreen umbrella led by Rose, Schoeffler and EverGreen President Mark Boessler. “Boessler will be the president of Skyline RV, as he is of Lifestyle and EverGreen,” Rose said, adding that Emahiser reports directly to Boessler.

“Our challenge right now is just to put back together the pieces that are there, methodically and strategically, and get ready to go with a new look to Louisville,” he said. “Certainly our utmost challenge is to retain existing dealers and recruit new ones. And we’re going to be really promoting the Nomad name, which is one of the oldest and well respected names in the business. It’s been in the line all along, but we’re going to make it a central focus point.”
 
Rose, an industry veteran best known for his 1990s involvement in Starcraft Corp., declined to mention a sale price, adding that it will probably be released later in filings by publicly held Skyline.