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“Rollin’ On TV” (ROTV) announced another major viewership expansion with the addition of the ROTV Roku channel.

“As we continue to expand our linear television presence on traditional cable and satellite stations and sports networks, it’s also necessary to have a large digital presence both online and through traditional streaming media outlets like ROKU,” said ROTV Executive Director Jose Moniz in a press release.

Moniz noted that ROTV has been expanding its cross-platform capabilities over the past few years, adding “in 2019, ROTV reaches more households and video screens than any other RV/camping-based weekly program.

The digital streaming media expansion has been spearheaded by Michelle Fontaine, who oversees marketing and online/digital operations for ROTV.

With the addition of ROKU, offering a 27 million active subscriber base, plus numerous streaming media outlets operated by each of of ROTV’s television stations, it now has a national household reach well over 70 million homes. That number includes a television reach of over 40 million homes.