The ROUTE 66 RV Network has named Priority One Financial Services Inc. as its preferred full-service F&I provider. According to a press release, Priority One will offer finance and insurance (F&I) services to RV dealers in the network, “providing increased deliveries and F&I profit, more loan approvals and reduced overhead costs.”

Dave Francis, a ROUTE 66 partner, noted, “Priority One is the recognized leader in the RV and marine industries in the area of outsourced F&I and an excellent choice to partner with those network dealers needing F&I support.”

Priority One will also provide ROUTE 66 network dealers a number of value-added services including free compliance training programs, dealership education and marketing tools to help promote F&I services available. Dealers’ customers will benefit from customized loan packages, exclusive financing and purchase protection options and no processing fees.

“We are honored to be chosen as the exclusively endorsed F&I service company for ROUTE 66 RV Network,” said Dan Ruskiewicz, dealer account executive for St. Petersburg, Fla.-based Priority One, a division of Forest River Inc. “Every ROUTE 66 partner is invited to join the network based on their solid reputation for delivering excellent customer service and serving the needs of RVers. It is a perfect pairing.”