Roy Sampson Sr., the founder of Arizona-based dealership Little Dealer, Little Prices, passed away Monday (April 30). He was 81.

Sampson, an avid camper, and his wife, Vivian, founded the company in 1966 in Mesa under the name Arizona Trailer Sales Inc. Inspired by Vivian, it was later changed to Little Dealer, Little Prices. According to the dealership’s website, “Most businesses were advertising they were the biggest so we advertised that we were small and so are the prices. When customers started to think of us as Little Dealer Little Prices, we began using this as our name.”

The Phoenix-based dealership grew under Sampson’s leadership, currently operating three locations in Arizona. Eventually, his daughter, Debbie Brunoforte, took over as president and in 2009 she served as chairman of the Recreation Vehicle Dealers Association (RVDA).

Four generations of the Sampson family have worked at the dealership and the family still owns and operates the company. On any day you may see three generations of Sampsons helping customers.

In recognition of his contributions to the industry, Sampson was listed among the “100 Most Influential People in the History of the RV Industry” as published in the May/June 2010 issue of RV Business magazine.

Sampson is survived by his wife Kay Evon Sampson and his seven children and spouses: Roy (Tammy) Sampson Jr., Debbie (Paul) Brunoforte, Judy (David) Fowler, David (Norma) Sampson, Larry (Cassie) Sampson, Vicky (Mike) Tolsdorf, Danny (Tamara) Sampson and numerous grandchildren. Vivian Decola, Roy’s ex-wife, co-founder of LDLP and mother of his children, still works with Little Dealer Little Prices.

Services will be held May 6 at 1 p.m.