Canadian dealer network RV Care announced a new partnership with Xprss Communications, a prominent marketing agency based in Montreal, Quebec, with over 20 years experience working with member-driven retail networks and industry associations.
According to a press release, Xprss is focused on developing strategic brand recognition and consumer loyalty initiatives.
“Over the last five years, RV Care has experienced tremendous growth across all programs and services. We’re now sitting at 74 top-quality RV dealerships across Canada, related Derek Paterson, vice president of sales and marketing. “With another 124 locations across the U.S. through our alliance with Priority RV Network, and our recently announced new partnership with Kampgrounds of America Inc. (KOA), the timing couldn’t be better for us to partner with Xprss to assist in our industry and consumer messaging.”
In addition to partnerships with industry leaders, RV Care has created its own proprietary brands, including RV Traveler’s Choice parts and accessories, which are exclusively available at all RV Care dealer locations, and the 2018 launch of the Northern Spirit Ultra Lite, an exclusive line of travel trailers currently offering eight floorplans.
“The experience and knowledge that Xprss Communications brings to our group, will be the next step towards becoming the consumer-recognized authority across all our product categories,” Paterson said. “We believe we have the right pieces in place to build on our customer satisfaction proposition. Xprss will guide us in enhancing that message.”
The RV Care dealer network was formed in 1999. The 74 dealer associate locations, 34 which are authorized Northern Spirit dealers, are all committed to servicing each other’s traveling customers.