Jan. 1 marked the beginning of the 100th year of the RV industry, and the Recreation Vehicle Industry Association (RVIA) encourages members to participate in the array of celebrations on tap to honor the industry’s proud past and bright future, according to an article in the current issue of RVIA Today Express.
A video outlining the industry’s history and celebrating its success is available for download and viewing on RVCentennial.org, and industry members are invited to post the video on their own websites and share the video with constituents.
The four-minute video features an engaging overview of the RV industry’s history with commentary by RVIA President Richard Coon and RV Historian David Woodworth. It is also available on YouTube (titled “RV Industry Centennial Celebration”), where nearly 4,000 people have already viewed the video.
Industry members looking to participate in the year’s celebrations are encouraged to visit RVCentennial.org, which offers a treasure trove of free resources. Showcasing photographs of antique RVs submitted by RV/MH Hall of Fame and Museum historian Al Hesselbart, the website offers a variety of RV centennial marketing collateral that can be used in 100th Anniversary promotions, including the official 100th Anniversary Logo and high resolution images of antique units. An online message board, intended to facilitate an exchange of Centennial celebration ideas among industry colleagues, has been specially designed for the industry and is hosted on RVCentennial.org.
“The Centennial is an industry-wide celebration that will continue throughout 2010 and help lift the industry’s spirits as it draws positive attention to RVing, helping us stress a positive message about the industry to counteract the difficult economic conditions we have faced,” said Coon.