RV Outlet Mall Sales Manager Jason Kronmiller reported that the recent “Early Bird Spectacular” lot promotion was “our most successful January promotion in the 20-plus years we’ve been here.”
According to a press release, the event was held Jan. 19-21 and included free lunch, a chance to win a $5,000 cash grand prize or one of 10 $500 cash prizes, two discounted parts specials in addition to nine units with low pricing and payments.
RVM Promotions in Fort Worth, Texas, handled all the advertising, including direct mail along with e-mail and Facebook ads.
“We were slammed all weekend and were particularly pleased with the quality of the prospects, with 85% of buyers making it through credit. We sold more units than we ever have on a January weekend,” Kronmiller added. “We attribute a lot of that to the extensive time RVM Promotions took in developing the mailing list, incorporating names from our database as well as prospect names in our market that we did not have.
“We were provided a detailed mileage report and were able to see exactly how far out we went with both sets of names. End result, the ROI came in much higher than we anticipated,” he added.
“I am elated to see the continued success of our 2017 first-quarter lot promotions,” said Randy Adams, RVM Promotions owner. “I routinely emphasize to dealers that mailing in first 60 days of the year always brings tremendous residual benefit in the spring.”