Four new corporate sponsors have signed on to participate in RV Rescue, an extreme makeover event being filmed live by “RVtoday” in April 2006 at The Rally in Daytona Beach, Fla.
Event organizers said ASA Electronics, Lippert Components Inc., Summit Products, and Westland Sales will be part of the RV renovation, which is scheduled for airing on “RVtoday” in June 2006.
Industry supplier Dometic Corp. is the title sponsor of RV Rescue while Camping World is serving as retail sponsor. Other product sponsors include Roadmaster tow bars, Hydro-Life water filters, Safe-T-Plus steering controls, and the Celano Grill by LaSalle Bristol.
RVers can submit applications for the chance to have their rigs rescued through Nov. 15 at Camping World stores or by going online at www.theRVRescue.com. According to event organizers, more than 1,300 entries have been submitted and one RVer will be selected for the makeover event.
The promotion will outfit the winner’s rig with thousands of dollars of the latest RV products along with a new interior décor designed by Melody Rose, a veteran RVer and designer based in South Bend, Ind.
Rose emphasized that each sponsor brings a set of new makeover ideas for people who own older RVs. “I’m excited to have such a spectrum of great products to choose from when we perform the makeover,” Rose said.
According to Rose, in addition to updating and improving the winner’s rig, the event also gives other RVers a blueprint for performing upgrades on their own vehicles.
“While some people are disposed to buying a new RV every three or four years, others just love their RV like a family member and aren’t going to give it up,” she said. “RV Rescue shows these folks ways they can keep their RV, but still update it.”
Lippert Components, which will send its “Bling Team” to Daytona Beach, will be fabricating and installing several components on-site.
“Whether it’s designing a slide-out bedroom or a custom hydraulic lift system, we can generally develop and build a prototype in a single day,” said Jim Gills, manager of research and development for Lippert.
ASA Electronics will provide a sophisticated electronics package, including LCD TV’s, surround sound speakers and a GPS navigation system, while Westland Sales will install a dishwasher and washer/dryer specifically designed for RVs.
Summit Products will form and install custom stainless steel body enhancements that protect and dress up the coach.