Elkhart, Ind.-based Dometic Corp. and a growing number of industry sponsors unveiled a unique “RV Rescue” consumer promotion at Affinity Group Inc.’s (AGI) Great North American RV Rally (GNAR), July 11-14 in Redmond, Ore., before a record Central Oregon crowd that included 5,612 coach owners.
The promotion will culminate with a free, full-scale RV makeover to be performed during the 2006 Great North American RV Rally – recently renamed “The Rally” – slated for April 7-10 in Daytona Beach, Fla., at the Daytona International Speedway.
“As a kick-off event for the ‘RV Rescue’ contest, we held a mini-makeover in Redmond,” said Brad Sargent, vice president of marketing for Dometic, title sponsor of “RV Rescue” and the mini-makeover. “We received hundreds of entries and also held a drawing that gave away more than $3,000 worth of prizes.”
According to event organizers, initial product sponsors include Roadmaster, Hydro-Life, Safe-T-Plus, and Celano Grill by LaSalle Bristol. Camping World Inc. is serving as the retail sponsor for the promotion.
The renovation process in Daytona will be taped during the event and aired on the Outdoor Life Network’s (OLN) RV Today TV show next June and July in two segments.
The promotion will outfit the winner’s rig with thousands of dollars of the latest RV products along with a new interior décor overseen by Melody Rose, a veteran RVer and designer based in South Bend, Ind.
“We’re not just looking at rigs that need some help, we’re looking for people who could really benefit from an RV makeover,” Rose said. “Along with their basic information, we’re asking people to tell us, in 150 words or less, a compelling reason for having their RV rescued. We heard a lot of great stories at Redmond, and we expect a lot more to come in.”
After interviewing the selected RVers, Rose will design a new scheme for the rig based on that input. But the final product won’t be revealed until the rescue is complete.
“Just like the other TV shows, we won’t let them see what we’ve done until the end,” said Rose. “It will be a great revelation, for them and for everyone watching.”
Sargent added, “We think RVers will get a lot of great ideas out of this. We will be continually updating the RV Rescue website with suggestions on how people can update their own RV with all the comforts of home.”
RVers can pick up applications through Nov. 15 at any Camping World location. Interested parties can also go to www.theRVRescue.com to fill out an application online.
Finalists will be contacted for additional information after the Nov. 15 deadline and the winner will be notified in February 2006, receiving an all-expense-paid trip to Daytona Beach in addition to the free makeover.