RV Trader, a division of Dominion Enterprises, has released an enhanced dashboard for its “Dealer Center,” giving dealers a more complete picture of how shoppers search, research and connect with a dealership. According to a statement, this is the second release for the “Dealer Center,” which debuted in July 2016.
The first version highlighted various ways consumers connect with dealerships, including e-mails, phone calls, clicks to dealers’ websites, live chat sessions, and mapping to a dealership. “By looking at these connections in a more holistic manner, the tool began to change the conversation about how consumers shop and interact with dealers in today’s increasingly digital marketplace,” according to the statement.
In the second iteration of the “Dealer Center,” RV Trader focused on more in-depth reporting and a streamlined inventory management system for dealers. With this tool that automatically layers a dealer’s inventory and listing traffic, dealerships can more easily identify trends, adjust their product and marketing mix, and maximize the ROI of their digital advertising program.
Paige Bouma, vice president of RV Trader, noted, “The goal in developing the ‘Dealer Center’ was to give dealers a real-time picture of their inventory’s performance on our site, allowing them to adjust their digital advertising strategy based on the needs of the online buyer. This will ultimately make their businesses even more successful.”