An effort to increase the number of visitors to America’s national parks got under way on Feb. 15 through an agreement with the Travel Industry Association of America (TIA), the National Park Service and the National Park Foundation.
The three entities are launching a partnership and promotional campaign called See America’s National Parks. The campaign was announced at a press conference in Washington D.C. by Interior Secretary Gale Norton and William S. Norman, president and CEO of TIA.
RV travel will be an important element of the 2004 See America program.
A highlight of the campaign will be a special insert in the April 23 weekend edition of USA Today, featuring the Go RVing “Pursue Your Passions” print ad set amid the spectacular peaks and lakes of Washington’s Cascades range.
Accompanying editorial information about the advantages of visiting the parks by RV will offer trip planning resources from Go RVing.
Similar information will appear in a new National Parks section on the SeeAmerica.org website, which will be launched this spring. See America’s special photographic e-mail including images of the parks’ scenic wonders will be customized for distribution to Go RVing’s list of 50,000 e-newsletter subscribers as an enhancement to its own ongoing series of RV destination pieces.
Participating Go RVing dealers will receive a supply of customized See America-Go RVing bookmarks to hand out to customers during See America’s National Parks Week, April 19-25.
The Recreation Vehicle Industry Association (RVIA) also is an active participant in the See America’s National Parks travel promotion. Information about RV facilities in and around the parks, RV rentals and related story content will be distributed electronically to 1,200 domestic and international news media and posted in the press area of See America.org.
Go RVing placed an ad in the 2004 See America Public Relations Directory distributed to travel media worldwide this past fall.
This spring and summer, Go RVing will sponsor a series of National Park specials on the National Geographic Channel. Beginning in March, Go RVing’s spot will be preceded by a custom 30-second “Geographic Guide” vignette focusing on park destinations as a magnet for RV travelers. The announcer closes with a call to action: “Visit GoRVing.com for more ways to see America.”