RV World Inc., a family-owned dealership in Nokomis, Fla., recently completed a $6 million expansion, according to a report in the Sarasota Herald Tribune.
The project, which included extensive remodeling of three buildings on the company’s 13-acre complex, comes on the heels of RV World’s move last year to expand into boat sales.
The site, located on U.S. 41, now offers consumers two upscale showrooms and a separate building for parts and service.
Anticipating growth, RV World snapped up adjacent lots as they became available. Matthew Gerzeny, general manager for RV World, said the latest expansion should yield a 30% increase in sales, fueled by the influx of younger buyers.
“Where the average customer used to be in their 70s, now the Baby Boomer buyer is becoming a big aspect of the business,” he said.
Another key behind the company’s growth has been repeat business. RV World officials estimate half of their customers return for new RVs.
Although RV World didn’t release revenue figures, officials said the inventory of about $30 million on the lot “turns about four times a year.”
The business, run by the Gerzeny family, has been at the same site since 1981. The 69-year-old patriarch of the Gerzeny clan is Ruben, father of David, 42, Stephen, 39, and Matthew, 35, all of whom work in the business, along with Ruben’s brother-in-law Eddie Davidson.
RV World also has a retail location in nearby Lakeland, Fla., and the Gerzeny family owns Nokomis-based Coach House Inc., which manufactures Class B and Class C motorhomes.
RV World carries a variety of manufacturers including Fleetwood, Winnebago, Coach House, Gulf Stream, Pleasureway, Leisure Travel, Sunline and Four Winds.