In a rather unusual twist for independent trade associations in any industrial sector, the RV AfterMarket Association (RVAA) has agreed to sponsor a four-page, parts-and-accessories section in the Recreation Vehicle
Dealers Association’s (RVDA) quarterly RV Technician magazine.
The newly named RVAA, formerly the Warehouse Distributors
Association (WDA), will begin promoting its organization and membership in four-page sections in the winter issue of RV Technician, to be published in April by the RVDA Education Foundation.
“A wide range of RV service professionals, including technicians, service managers and parts and accessory personnel, subscribe to RV Technician magazine,” reports RVDA Education Foundation Chairman Rick Horsey of Parkview RV Center, Smyrna, Del. “The section will keep everyone involved in parts and accessories at the dealership up to date on the latest aftermarket products. The foundation appreciates the support of RVAA in our education efforts.”
“We think that it’s important for the entire parts and accessory segment of the RV industry to support RV Technician magazine,” says RVAA Secretary Jess Fowler, of DTI RV Parts & Appliances, Middlebury, Ind. “This special section will have timely information from leading distributors and suppliers that will help dealerships serve their customers better.”
RVDA Director of Communications Phil Ingrassia says this new approach is a direct result of some of the long range planning that all of the industry’s associations have been conducting. RVDA’s strategic plan calls for the Fairfax, Va., dealer group to work more closely with “all
RVAA was a natural fit, Ingrassia added, considering that the distributor group helped plan the aftermarket educational track at RVDA’s convention for the first time in Las Vegas last fall.
Similar initiatives, he added, have been underway between RVDA and the National Association of RV Parks and Campgrounds.
In fact, Ingrassia said RVDA, now in its third year of publishing RV Technician, is looking for even closer cooperation among these organizations in the future.
“RV Technician has a good audience of people involved in the parts and accessories business,” Ingrassia added. “So, it’s a great fit for us because we need to have the industry support to put out the magazine.”