In an industry first, the September issue of RV Business (RVB) magazine will feature a comprehensive directory of U.S. and Canadian RV dealers.
The goal is to accumulate the names of every dealer in North America, explained RVB Publisher Sherman Goldenberg. As a result, the 2005 RV Business Dealer Directory will consist of up to 5,500 retailers listed by state and cross-referenced in alphabetical order, making it the only publication in the RV sector that aims to capture the North American RV retail market in its entirety.
“Once we decided to try to pull together the names of every recreational vehicle retailer on the continent,” said Goldenberg, “it became more and more evident that such a task is nearly impossible because you know you’re going to miss somebody. So, we won’t claim beforehand to include absolutely every dealer on the North American map, only that we’ll try our best to pull together a comprehensive retail roster unlike anything this industry has seen before.”
Dealer Directory listings, along with contact information, will indicate at a glance whether the dealerships are affiliated with ownership groups or other RV dealer alliances and whether those retailers are involved in new or used sales, rentals and/or service work.
“Along with regular RVB subscribers,” adds Goldenberg, “we’re going to send this issue to every dealer listed in the issue, which is why we see this as such a strong platform through which suppliers, distributors, manufacturers’ reps and original equipment manufacturers might want to reach the retail universe.”
Extra copies will be available at RVBUSINESS.com.