2019 RVBusiness Top 50 Dealer Awards applications are en route to U.S. and Canadian RV dealerships nominated for recognition as part of a bar-raising, 11-year-old Top 50 program that recognizes dealers’ business practices, professionalism in customer service, civic-minded outreach, technician training and an array of other RV-retailing benchmarks.
Completed applications are due back in the hands of RVB Top 50 Coordinator Barb Riley ([email protected]) by Aug. 16, while a panel of independent judges will convene shortly thereafter at the RV/MH Hall of Fame & Museum in Elkhart, Ind., to finalize the selections.
Applicants will then be notified of the results in time to make plans, if they so choose, to attend the RVB Top 50 awards reception to be held on the evening of Nov. 13, during the annual RVDA Con/Expo being held for the first time this year at Caesars Palace Las Vegas Hotel & Casino.
Elkhart, Ind.-based public relations executive BJ Thompson reports that the awards program is handling a record number of nominations this year for a program sponsored by Airxcel, Brown & Brown, Cummins Power Generation, Dometic Corp., Freightliner Custom Chassis Corp., Northpoint Commercial Finance, NTP-STAG, Lippert Components Inc., Protective Asset Protection and Wells Fargo CDF.
The awards will again include five “Blue Ribbon” finalists and two special awards, including the Arthur J. Decio Humanitarian Award sponsored by Wells Fargo CDF for a dealer excelling in charitable endeavors, and the Gaylord Maxwell Innovation Award by Lippert Components Inc. for innovative business practices.
Aside from the competitive marketing boost award winners experience with general press coverage and through RVBusiness Top 50 Dealer logos posted in their stores, show exhibits and websites, the general view among some former Top 50 dealers is that the application process in itself is a worthy exercise.
“Those who believe it’s just as important to work on your business as it is to work in your business should consider applying for the Top 50 award and attending the RVDA Con/Expo,” said Debbie Brunoforte, president of Arizona-based Little Dealer, Little Prices. “Just applying for the Top 50 makes you review your dealership and can also inspire ideas for improvement. Being selected provides a marketing benefit and is a great moral boost for the team.”
“Of all the great things in our industry,” adds Guaranty President Shannon Nill, “this contest stands out and gives all dealers an opportunity to shine. This also bands together our dealer body and gives important exposure to the RV industry.”