RVBusiness and Lahzo, a developer of AI sales agents that interact directly with RV shoppers,, will host a free webinar Thursday, Sept. 24 examining how artificial intelligence can help RV dealers engage digital shoppers and prevent potential buyers from slipping away before reaching the showroom.
“The Buyer Already Decided Before You Called” will begin at 2 p.m. EDT and feature Marshall Seese Jr., head of AI design at Lahzo. During the 30-minute session, Seese will discuss how today’s RV buyers research and make purchasing decisions online and how dealers can use AI-powered tools to better respond to those shoppers. The presentation will be followed by a Q&A segment.
The presentation will focus on four areas where dealerships can lose ready-to-buy consumers:
- response speed
- after-hours coverage
- follow-up
- sales attribution
Lahzo will draw on data from more than 150,000 RV shopper conversations as well as a survey of 936 RV owners, renters and prospective buyers.
The webinar also will examine the growing role of self-directed online research in the RV purchase process and offer dealers steps they can take to improve their digital sales coverage.
