RVC Outdoor Destinations, a provider of high-quality outdoor resorts in the United States based in Memphis, Tenn., announced today (Oct. 3) that it is sponsoring the Shelby Farms Greenline.

According to a press release, the Shelby Farms Greenline is a 6.5 mile urban trail connecting midtown Memphis to Shelby Farms Park, the largest park of its kind in the country. Created in 2010 after years of pursuit and development, the greenline is managed and operated by the nonprofit Shelby Farms Park Conservancy. The trail is a community asset that has provided new opportunities for recreation, community building, and commuting while also serving as a spark for new greenways, trails, bike lanes and park space throughout the broader Memphis region.

Since Shelby Farms Park and the greenline do not operate on tax dollars, they rely on sponsorships and individual donations. RVC Outdoor Destinations made a $10,000 donation to support the operations and maintenance of the greenline and hopes to further encourage Memphians to get outdoors and utilize one of the city’s greatest assets. A new RVC Outdoor Destinations totem has been installed at the main entrance at Shelby Farms Park and Mullins Station Road.

“The Shelby Farms Greenline has been incredibly successful in bringing our community outdoors. We are pleased to support such a great project that is consistent with RVC’s efforts in helping folks experience beautiful natural settings,” said Andy Cates, RVC Outdoor Destinations CEO and general partner.