According to an announcement by the Memphis, Tenn.-based company, operating performance was robust in 2014 with revenue growth of 18% (16% same store). Holiday weekends significantly outperformed 2013, with the July 4 holiday period 27% higher than last year.
RVC continued to earn the highest customer ratings in the industry as seen on TripAdvisor, Facebook (over 92,000 fans), and its industry-leading guest survey scores, according to the company.
Marketing efforts also expanded with more than 1 million visits to RVC’s website (www.rvcoutdoors.com), which was redesigned and relaunched at the beginning of the year. Over the last three years, website traffic has increased at an average of 43% per year.
In addition to strong operating performance, RVC completed Phase III of Carrabelle Beach RV Resort in Carrabelle, Fla.; added the AdventureWorks 50-acre, 12-line Zip Line Tour to Catherine’s Landing in Hot Springs, Ark.; added the AdventureWorks Canopy Tour to River Plantation RV Resort in Sevierville, Tenn.; purchased 100 acres in Durango, Colo., for potential future development; completed the renovation of Medina Highpoint Resort in Medina, Texas; re-flagged Lake Raystown Resort in Entriken, Pa., as an RVC Outdoor Destination; and constructed a bridge at Mountain Springs Cabins in Asheville, N.C.
The company grew its acquisition and joint-venture efforts, adding Matt Uselton as vice president of acquisitions and increasing its pipeline of potential RVC sites. With no bank debt, significant committed capital, and a strong existing asset base, RVC is “financially flexible and able to move quickly in its expansion efforts,” the company reported.
RVC owns and/or operates 11 properties (including two joint-ventured properties) with 77 RVC team members in eight states and more than 1,240 acres of high-quality land that includes 2,595 RV sites, 233 cottages, cabins and yurts, and 951 boat slips, as well as multiple expansion options on each property.