RVDA convention logoThe 2015 RV Dealers International Convention Expo, set for Nov. 2-6 in Las Vegas, will provide comprehensive and affordable education and training opportunities geared toward the RV industry’s service professionals.

Service track workshops specifically address RV service operations and opportunities while the general session speaker, Scott McKain, will focus on business differentiation as a way to stand out from competitors. In addition, Vendor Training +Plus will provide the chance to learn from industry partners who offer important products and services. Continuing education credit is available for many of the sessions.

Two new presenters will be featured in the service track, Budd Blackburn of Level 5 Advertising and Jodi Urquhart of Idoinspire.com. And, in addition to recognized industry expert Chuck Marzahn of Marzahn & King, four speakers who presented last year have also been asked to return, including: Peter Martin of Cactus Sky Communications; Don Tipton of DTC Retail Consulting Inc.; George Dans of the George Dans Group; and Bob Clements of Clements International.

Blackburn will present, “Turn Your Service Lane into a Selling Lane” on Nov. 4 from 9-10 a.m. This advanced workshop for service departments will teach RV dealership personnel how to implement a brand new profit center that does not exist today in the RV business.

“Take on the Mass Merchandisers, the Internet, and Win!” will be presented by Clements on Nov. 4 from 10:15–11:15 a.m. He will show ways to position the service department to take on the competition head-to-head and win.

After lunch on Nov. 4, Clements returns with the workshop, “Turn Your Service Department into a Cash Machine.” The key takeaways will be identifying and eliminating time wasting activities in the shop, what it takes to operate a high performance service department, and techniques for assuring every customer is a highly satisfied customer.

From 3:15 p.m. – 4:15 p.m. Peter Martin will focus on “Driving Service Revenue to Improve Vehicle Sales.” Participants will learn how to mine existing data to generate new leads, build a relationship through email marketing, and develop coupon microsites.

Nov. 5 is packed with education from 9 a.m. to 5:30 p.m, beginning with Marzahn who will present “Manage Your Shop by the Numbers” from 9-10 a.m. This session is aimed at service managers seeking to control fixed ops and dealers who want to know the most useful metrics for measuring performance.

“Habits and Practices of the Exceptional Service Writer/Advisor,” will be presented by Tipton from 10:15–11:15 a.m. on Nov. 5. Participants will come away able to differentiate themselves from their peers, explain what motivates top performing service writers/advisors, and identify best practices top performing service writers/advisors use every day.

Next, Urquhart will deliver “I Love My Job; It’s the People I Can’t Stand” from 2-3 p.m. She will share the reasons why difficult customers are being difficult and what they really want, help participants understand the toll this takes on staff and operations, and will offer ways to communicate about delays or expensive repairs without agitating a customer. Normally she is a keynote speaker, but convention/expo attendees will get to benefit from a smaller presentation by this hilarious and engaging speaker who was once a stand-up comic.

Dans will present a workshop on “Service Isn’t a Department; It’s About the Attitude,” from 3:15–4:15 p.m. Those who attend will leave ready to incorporate a winning positive mental attitude in their service department, prepared to get their team to think and work like a team, and able to implement standard operating procedures in an RV service department.

The service track will close with a second workshop by Tipton, “Structure Your Service Department to be Profitable,” from 4:30–5:30 p.m. In this workshop attendees will learn the real inventory of a service department and how important it is to the profitability of a dealership.

The convention is sponsored by the Recreation Vehicle Dealers Association (RVDA), RVDA of Canada, and the Mike Molino RV Learning Center. Each year the Convention Committee focuses on bringing new expert presenters to keep the content relevant and worthwhile to dealers.

Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at (703) 591-7130 ext. 103 or send an e-mail to [email protected]. Visit www.rvda.org/convention to register and for regular updates.