Topics ranging from leadership to general management and recruitment will be presented in an hourlong format by top speakers, many of whom are new to the convention/expo. Education workshops take place Wednesday, Thursday and Friday during the convention, which runs from Nov. 2-6 at Bally’s in Las Vegas.
The first education workshop tagged for Young RV Executives, “Principle Centered Selling,” will be presented by Randy Sobel at 9 a.m. on Nov. 4. Sobel, a 25-year veteran of the RV industry has written an RV-specific sales book based on his concept of principle centered selling. In this session, Sobel will teach ways to master principles that will guide employee behavior toward increased performance and productivity.
Also on Wednesday at 9 a.m., Bill Koster of Protective will deliver a presentation on “Ethics for the RV Professional.” Koster, an insurance and finance expert, holds an MBA and doctorate in management. In addition, he teaches ethics as an adjunct professor. Koster will explain how dealers can successfully build a culture of ethics in their workplace, even in a world often beset by ethical challenges.
“Seven Traits of a Successful Leader” will be presented by Nancy Friedman from 2-3 p.m. She will identify seven leadership traits and share the strategies behind each characteristic. Friedman keeps her presentations lively and is known for an entertaining style and her ability to keep her audience engaged.
At 3:25 p.m. Maryellen Adams of The Employment Network, a CareerCo company, will offer “Best Practices for Hiring and Retaining Talent in RV Retail.” She will cover ways to bring in the best candidates, keep the best employees, and build a brand that makes your dealership a sought-after employer.
On the morning of Nov. 5 Ricardo Roman of Caliper will present “Job Analysis: Key to Hiring and Development Criteria for Top Sales Performance.” He will share ways to implement hiring and development practices which build effective teams; cover ways to improve individual and team performance through training; and teach how to implement strategies that motivate and reward teams.
“Digital Marketing: What’s Now and What’s Next” will be presented by Samantha Scott of Pushing the Envelope, Inc. at 2 p.m. Attendees will leave prepared to formulate a game plan to use the newest digital marketing tools, enhance lead generation, and implement a cohesive approach for digital marketing.
Jody Urquhart will deliver a humor filled presentation on how to develop healthy communication patterns with anyone. “I Love My Job, It’s the People I can’t Stand” will take place 2 p.m. Urquhart of Idoinspire.com, in a positive and motivational workshop, will offer attendees proven strategies for dealing with difficult customers and training employees to do the same. She will also help dealers understand the toll that difficult and negative customers can have on staff members.
Duane Bunn of Bank of America Merrill Lynch will present “Keeping Up With Fraud in a Digital World: Tips, Tools, and Techniques,” Thursday at 3:15 p.m. In this very important session dealership staff will learn what is going on in a very fluid fraud landscape focusing on trends and on strategies and practices to address the situation.
Urquhart will present “Follow Me I’m Right Behind You, How to Lead and Influence Others,” at 4:30 p.m. Through humor, insight and inspiration, Urquhart provides a lively, interactive look at how to inspire a spirited and resilient workforce that stays focused and productive.
On Nov. 6 Rich Moore of Protective will present “Compliance and Your Dealership: What You Don’t Know Can Hurt You” at 8 a.m. This important education workshop will help attendees realize the pitfalls of putting compliance issues on the back burner. After attending this workshop, attendees will be able to conduct an effective compliance audit; ensure they don’t violate the Safeguard rule, one of the easiest rules to violate; and implement the five elements of an information security program.
The convention is sponsored by the Recreation Vehicle Dealers Association (RVDA), RVDA of Canada and the Mike Molino RV Learning Center. Each year the Convention Committee focuses on bringing new expert presenters to keep the content relevant and worthwhile to dealers.