FAIRVAX VA. – Tom Gallaher, co-founder of AutosOnVideo.com, will discuss the value of video in the total sales process during the RV Dealers Convention/Expo; his first-time RVDA Convention/Expo presentation is part of the digital marketing/BDC track. The Convention/Expo will take place Nov. 6-10 at Paris Las Vegas.
From 9 a.m. – 10 a.m., Thursday, Nov. 9, Gallaher will host the workshop “The Power of Video Merchandising and Personalized Follow-Up.” Attendees will learn how to utilize a documented blueprint for complete RV merchandising that incorporates video in sales, follow-up, and BDC to stand out from the competition.
During the workshop, attendees will learn:
- A consistent process so each RV is completely merchandised with photos and videos posted the same day on your site and all third-party sites.
- Easy-to-follow procedures that take all the guess work out of the process
- A step-by-step process on how to take your dealership to the next level in merchandising including video.
Gallaher has worked with dealers, enjoyed exploring vehicles – inside and out – and documented their design, features, and benefits in an efficient, consistently reproduceable way, using photos, video, and upbeat music.
The convention brings together North America’s top dealership personnel for a week of in-person networking and continuing education workshops designed for dealers/GMs, sales, fixed ops, F&I, and digital marketing professionals.
The annual RVDA convention also includes opportunities to interact with leading manufacturers, suppliers, and RV industry business partners in the Expo.
The event is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email email@example.com.